DisruptCRE – The Immediate Impact of CRE Tech – Q/A with Jackson Slavik

The first bucket I think about here is communication. Having a fluid and connected communication stack is crucial to your relationship with your residents. The tool we’re leaning on most heavily and most excited about in this area is Aptly. It gives us the ability to more quickly, efficiently, and accurately communicate with our residents while also providing us insight into data/trends that to date management has never been able to analyze. The insights it gives us directly affect our thinking and even if our Residents don’t see it themselves, I know they appreciate the capabilities it gives us, as it improves communication and therefore, responsiveness to their needs. To me, good communication is table-stakes for operational success and Aptly gives us that and much more.